Securities https://investifi.co InvestiFi Thu, 31 Jul 2025 15:31:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://investifi.co/wp-content/uploads/2025/04/cropped-InvestiFi_4C_horiz-32x32.png Securities https://investifi.co 32 32 Navigating the financial currents: Why credit unions must analyze member asset outflows https://investifi.co/navigating-the-financial-currents-why-credit-unions-must-analyze-member-asset-outflows/ https://investifi.co/navigating-the-financial-currents-why-credit-unions-must-analyze-member-asset-outflows/#respond Thu, 26 Jun 2025 15:26:46 +0000 https://investifi.co/?p=4431 Authored by InvestiFi’ CRO, Albert Kang, this article emphasizes the importance of tracking member asset outflows as a strategic safeguard for credit unions. It outlines practical, data‑driven tactics to protect deposits and advance competitive positioning.

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Navigating the rise of fintech: Credit unions’ strategy in the age of Robinhood https://investifi.co/navigating-the-rise-of-fintech-credit-unions-strategy-in-the-age-of-robinhood/ https://investifi.co/navigating-the-rise-of-fintech-credit-unions-strategy-in-the-age-of-robinhood/#respond Fri, 23 May 2025 15:30:51 +0000 https://investifi.co/?p=4436 Tthis article, authored by the InvestiFi team, is an analysis examining how fintech platforms like Robinhood are reshaping consumer expectations and credit union strategy. In it, you can learn how digital investing tools can help credit unions retain assets and engage next‑generation members.

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Maximizing your credit union’s marketing with digital investment services https://investifi.co/maximizing-your-credit-unions-marketing-with-digital-investment-services/ https://investifi.co/maximizing-your-credit-unions-marketing-with-digital-investment-services/#respond Fri, 21 Mar 2025 12:16:44 +0000 https://investifi.co/?p=983 In an article authored by Kian Sarreshteh, CEO of InvestiFi, digital investment services are highlighted as critical for credit unions aiming to enhance their marketing efforts. By bringing investing inside like cryptocurrency and securities trading, credit unions can attract a diverse membership, utilize data for personalized marketing, and leverage social media, significantly boosting member satisfaction and engagement.

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How Digital Investing is Transforming Online Banking Platforms https://investifi.co/how-digital-investing-is-transforming-online-banking-platforms/ https://investifi.co/how-digital-investing-is-transforming-online-banking-platforms/#respond Wed, 12 Mar 2025 12:15:45 +0000 https://investifi.co/?p=980 A recent article by InvestiFi’s CEO, Kian Sarreshteh explores the transformative impact of integrating digital investing into financial institutions’ online banking platforms. The article, published by Alkami, highlights how banks and credit unions must incorporate digital investment services to remain competitive, addressing fintech threats and enhancing account holder experiences.

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Madison County Federal Credit Union partners with InvestiFi to embrace digital investing and provide financial education for members https://investifi.co/madison-county-federal-credit-union-partners-with-investifi-to-embrace-digital-investing-and-provide-financial-education-for-members/ https://investifi.co/madison-county-federal-credit-union-partners-with-investifi-to-embrace-digital-investing-and-provide-financial-education-for-members/#respond Tue, 04 Mar 2025 12:14:26 +0000 https://investifi.co/?p=977 InvestiFi, a leading digital investment platform built to deliver digital investing solutions to members through their trusted online banking provider, has announced a new partnership with Madison County FCU.

The new partnership is set to support and empower Credit Union members by allowing them to fully embrace digital investing, providing them with access to elite financial education resources, and helping them make financial decisions that benefit their portfolios. Madison County FCU serves the central Indiana area with a commitment to making banking as easy and convenient as possible for its members.

Kian Sarreshteh, CEO of InvestiFi, commented, “We are delighted to announce our partnership with Madison County Federal Credit Union, a financial institution that is deeply committed to enhancing the banking experience of their members.”

“At InvestiFi we pride ourselves in helping credit unions retain deposits and members while attracting new ones by seamlessly integrating our digital investing solution into their existing digital banking platform.

We provide institutions with the tools and knowledge to provide the best service possible for their members and guide them on their digital investing journey. We pride ourselves in being the only InvestTech solution that supports investing directly from checking, which is revolutionary for members and their credit unions.”

InvestiFi’s platform leverages extensive industry expertise and advanced analytics to empower both Credit Unions to provide a more personalized and agile financial experience. The partnership will enable these credit unions to gain insight into their member’s needs and offer solutions that align and support their financial objectives.

Sarreshteh continued: “With the adoption of InvestiFi’s digital investing solutions, Madison County FCU will be able to provide their members access to buy and sell 8600+ stocks and ETFs to begin or expand their investment portfolio directly from their checking account securely.  By expanding to add our crypto offering, they can also choose from 25+ coins, allowing each credit union to decide which options would be suitable for their members and deliver a unique, self-directed way for members to diversify their investment portfolio.”

David Dodd, CEO of Madison Country, expressed enthusiasm for the collaboration, stating, “We are committed to supporting our members, making banking as easy and convenient as possible, and our new partnership with InvestiFi reflects this. Financial education is a crucial component of financial success, and we are excited to offer InvestiFi’s innovative educational tools to give our members the insights and resources they need to make smarter financial decisions.”

About InvestiFi

InvestiFi, Inc. is the only InvestTech Platform designed to allow for trading to and from deposit accounts, enabling credit unions and community banks to retain more assets and attract new account holders. Through its exclusive funds flow and user-friendly interface, InvestiFi empowers every credit union and community bank to provide their account holders with the ability to navigate the complexities of financial markets with ease from within their current online banking experience. At the heart of InvestiFi’s mission is the goal of democratizing investing and supporting community financial institutions, ensuring that wealth-building opportunities are accessible to everyone.

About Madison County Federal Credit Union:

Founded in 1935, Madison County Federal Credit Union (MCFCU) is a locally owned and operated financial cooperative dedicated to serving its members and the community. With branch offices in Anderson, Elwood, and Edgewood, MCFCU provides financial services to individuals who live, work, worship, attend school, or volunteer in Madison, Henry, Hancock, or Delaware County. As a member-owned institution, every member is a part-owner, benefiting from personalized service, competitive rates, and a commitment to community growth.

For more information, visit www.madcofcu.org or call 765-644-3623

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Serving the underserved investor: How Community Financial Institutions can bring investing inside to win https://investifi.co/serving-the-underserved-investor-how-community-financial-institutions-can-bring-investing-inside-to-win/ https://investifi.co/serving-the-underserved-investor-how-community-financial-institutions-can-bring-investing-inside-to-win/#respond Thu, 12 Dec 2024 12:02:04 +0000 https://investifi.co/?p=950 Kian Sarreshteh, CEO of InvestFi, was quoted in an article by Yahoo Finance, which discusses how community financial institutions need to adopt in-house digital investing solutions. His insights highlight the technological revolution in financial services, pushing these financial institutions to integrate digital tools to remain relevant and retain customer relationships by offering convenient, direct investment options on digital platforms.

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InvestiFi partners with RQD* Clearing to provide seamless and secure investment opportunities for Financial Institution Account Holders https://investifi.co/investifi-partners-with-rqd-clearing-to-provide-seamless-and-secure-investment-opportunities-for-financial-institution-account-holders/ https://investifi.co/investifi-partners-with-rqd-clearing-to-provide-seamless-and-secure-investment-opportunities-for-financial-institution-account-holders/#respond Tue, 12 Nov 2024 11:59:14 +0000 https://investifi.co/?p=944 RQD Clearing selected by InvestiFi as a key partner in revolutionizing the digital investment experience.

Digital investing solutions provider InvestiFi, has partnered with RQD Clearing, to facilitate its securities trading functionalities. To ensure securities trades meet compliance standards securely and faster than through traditional means, InvestiFi identified RQD as the ideal clearing partner.

As a leader in providing investment tools to financial institution account holders, InvestiFi sought out a partner that counters the outdated architecture and solutions offered by legacy clearing providers. RQD’s mission is to empower clients with cutting-edge technology that drives success through operational efficiencies and best in class clearing infrastructure.

Kian Sarreshteh, CEO of InvestiFi comments on the partnership: “The decision to partner with RQD was an easy choice. They were the only clearing and custody firm that were willing to work with us to create the custom workflow to support investing directly from checking accounts at financial institutions, which demonstrates their commitment to serving community banks and credit unions alongside InvestiFi.This was a heavy lift for both companies, and we couldn’t put forth a solution that truly keeps deposits in house without RQD.”

“Financial institutions cannot afford the time or expense to build out their technology to support intra-day back office calculations. Legacy providers deliver a start of day file to the clients. Clients then must calculate various back office processes throughout the day and finally reconcile with their clearing firm at the end of the day. In contrast, RQD provides the master copy of all clearing data via real time APIs and webhooks. This means a client will not have to build out these processes to calculate real-time positions, balances, trade activity, cashiering and margin calls among others and have operations work to reconcile any issues at end of day. Ultimately, this allows clients to focus on differentiating themselves in the market and leads to a better end customer experience and less development and operational work for the client to ensure regulatory obligations are met and customers have the information they need.”

Michael Lanyon, Chief Revenue Officer at RQD Clearing said: “At RQD, we’ve worked to overhaul and transform trading architecture for financial institutions and their account holders. InvestiFi had been looking for a strategic partner in the financial services industry to ensure its digital investing solutions were cost-effective, secure and efficient. This is where RQD provides significant value to InvestiFi.”

“InvestiFi has been clear from the start that an emphasis on investing through checking accounts should be the priority for its clearing partner. Sharing the values of InvestiFi when offering customers seamless and secure investing solutions – which do not compromise on compliance standards – form the foundation of a fruitful partnership. It’s time for financial institutions to finally move away from outdated clearing back office solutions which were designed over 40 years ago and have not since been refreshed to service modern fintechs we see today.”

Combining the updated clearing solutions from RQD with the unique funds flow through InvestiFi, account holders can invest directly from their checking account with transactions happening faster than through traditional means. This delivers an improved digital investing experience allowing customers to quickly enter trades when they see an opportunity in the market.

Sarreshteh concludes: “For InvestiFi to provide account holders with the tools they need to build their own financial future, we had to select the very best clearing and custody partner. Avoiding outdated legacy solutions was non-negotiable, given the pitfalls in customer experience and regulatory compliance.”

“We firmly believe in our mission to provide account holders the tools they need to take control of their investments directly. For InvestiFi to offer market-leading investing solutions, RQD Clearing emerged as the only choice to ensure our financial institution clients can provide those solutions seamlessly and securely to their account holders via cutting-edge offerings. We’re excited about the partnership with RQD and the impact it will have for all users.”

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InvestiFi Enhances Investment Options for Community Banks, Credit Unions https://investifi.co/investifi-enhances-investment-options-for-community-banks-credit-unions/ https://investifi.co/investifi-enhances-investment-options-for-community-banks-credit-unions/#respond Wed, 02 Oct 2024 11:57:12 +0000 https://investifi.co/?p=938 In an article featuring quotes from InvestiFi’s CEO, Kian Sarreshteh, the company announces an innovative securities investment solution for community banks and credit unions, integrating self-directed investment opportunities into their online banking platforms, and promoting financial inclusivity by allowing fractional investments starting at just $1.00.

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InvestiFi Launches Securities Investment Service for Community Banks and Credit Unions https://investifi.co/investifi-launches-securities-investment-service-for-community-banks-and-credit-unions/ https://investifi.co/investifi-launches-securities-investment-service-for-community-banks-and-credit-unions/#respond Mon, 30 Sep 2024 06:40:25 +0000 https://investifi.co/?p=1144 The first InvestTech platform designed to enable trading directly from checking accounts now allows Credit Unions and Community Banks to provide digital investing services to their account holders, through InvestiFi’s subsidiary FINRA member broker-dealer

InvestiFi, the provider of investing solutions for Community Credit Unions and Banks, has announced today the launch of its new service to enable Credit Unions and Community Banks to provide their account holders with self-directed investment capabilities through InvestiFi’s registered investment adviser and FINRA member broker-dealer subsidiaries. The latest offering allows Credit Union and Community Bank account holders to diversify their investment opportunities from directly within their online banking experience, removing the need to use third-party apps for access to securities investments. Users can invest any amount to buy and sell stocks, and ETFs, including fractional investing with as little as $1.00 USD.

Through InvestiFi’s unique funds flow and integration directly with the leading Digital Banking Providers and Banking Cores, Credit Unions and Community Banks can provide their account holders the ability to invest in a diverse range of investment options for securities, including Stocks and exchange-traded funds (ETFs), using funds directly from their checking accounts through the online banking experience they already know and trust.

Many U.S. citizens still do not have access to the investment tools they desire from their primary financial institution nor robust resources for education to make informed investment decisions. According to the Pew Research Centre, only 21% of American families own shares directly. Even fewer own pooled investment funds, including mutual funds and ETFs or other investments that typically include stocks among holdings.

The new addition to the platform benefits both the account holder and the financial institution, providing a more secure transactional experience by enabling investing directly from deposit accounts, while creating an offering that many investors already use through third-party apps. This brings deposits back into the Credit Union or Community Bank while providing an all-in-one experience for account holders to deposit, save and invest directly within their online banking experience.

Kian Sarreshteh, CEO at InvestiFi said, “At InvestiFi, we’ve pushed boundaries to create a natively integrated digital investment platform that spans key asset classes and delivers a seamless experience for their account holders. We are the only InvestTech solution that supports investing directly from a checking account, which is revolutionary for account holders and their financial institutions. We are thrilled to introduce our new securities service to provide secure transactions and investment education for informed decision-making through our platform.”

InvestiFi board member Todd Clark added, “We are excited to see our vision for InvestiFi coming together, having built native integrations into digital banking providers. Our encouraging sales momentum confirms that Credit Unions and Community Banks require our solutions, being able to offer both investing and the education around investment natively through their online and banking apps.”

Investment advisory services provided by AdvisiFi, LLC (“AdvisiFi”), an investment adviser registered with the Securities and Exchange Commission (“SEC”). Registration does not imply a certain level of skill or training. AdvisiFi is a wholly-owned subsidiary of InvestiFi Inc (“InvestiFi”). Brokerage services are provided to AdvisiFi clients by CDS1 Securities LLC (“CDS1”) and RQD* Clearing LLC (“RQD”), SEC-registered broker-dealers and members of FINRA/SIPC. Brokerage services are available only to residents of the United States and in jurisdictions where CDS1 is registered. You may check the background of these firms by visiting FINRA’s BrokerCheck. Cash and securities held by RQD are (1) not insured by the FDIC, NCUA or other government agency, (2) not guaranteed, (3) not Credit Union deposits or obligations, and (4) may lose value.

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About InvestiFi

InvestiFi, Inc. is the only InvestTech Platform designed to allow for trading to and from deposit accounts, enabling Credit Unions and Community Banks to retain more assets and attract new members. Through its exclusive funds flow and user-friendly interface, InvestiFi empowers every Credit Union and Community Bank to provide their account holders with the ability to navigate the complexities of financial markets with ease from within their current online banking experience. At the heart of InvestiFi’s mission is the goal of democratizing investing and supporting community financial institutions, ensuring that wealth-building opportunities are accessible to everyone.

Ready to learn more?

Click here to learn more about how InvestiFi can help your Community Credit Union or Bank bring investing inside to retain more deposits, build relationship with Account Holders and attract new ones!

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Bluestone Federal Credit Union selects InvestiFi to provide new investing solutions to its membership https://investifi.co/bluestone-federal-credit-union-selects-investifi-to-provide-new-investing-solutions-to-its-membership/ https://investifi.co/bluestone-federal-credit-union-selects-investifi-to-provide-new-investing-solutions-to-its-membership/#respond Mon, 19 Aug 2024 06:38:18 +0000 https://investifi.co/?p=1138 InvestiFi, Inc, the only InvestTech platform designed to enable trading to and from deposit accounts, will deliver new natively integrated investing solutions and expanded financial education for Bluestone Federal Credit Union members.

Bluestone Federal Credit Union, a credit union with deep roots in Sioux Falls and across Eastern South Dakota, has tapped Investifi to enable expanded investing solutions for their members from within their ItsMe247 online banking experience from CU*Answers. InvestiFi is natively integrated with CU*Answers and will deliver these solutions with robust financial education and US-based customer support.

Jeff Jorgensen, CEO of Bluestone Federal Credit Union, shared, “Our goal is to always do the right thing for our members. I’ve long felt offering investing options to our members is an important piece of building financial stability. These solutions can potentially provide a better return than what we can offer, so it’s the right thing to do.”

“Integrating this new offering, through our everyday ItsMe247 online banking experience – that our members know and trust – will deliver ways to help them build that financial stability in a more secure, self-directed and simplified way. Using InvestiFi, we can provide the full range of investing options from stock and ETFs to digital assets for our membership, which no one else in South Dakota can say.”

“As a Credit Union Service Organization (CUSO) ourselves,” said Kian Sarreshteh, CEO of InvestiFi, “Being able to support credit unions like Bluestone is why we do what we do. We’re thrilled to empower their membership with more readily available investing options while giving Bluestone a tool that will curb deposit outflows and drive member growth. We couldn’t be more excited to see how this program makes an impact in the Sioux Falls community.”

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About InvestiFi

InvestiFi, Inc. is the only InvestTech Platform designed to allow for investing directly from checking accounts, enabling Credit Unions to retain more assets and attract new members. Through its exclusive funds flow and user-friendly interface, InvestiFi empowers every Credit Union to provide their members with the ability to navigate the complexities of financial markets with ease from within their current online banking experience. At the heart of InvestiFi’s mission is the goal of democratizing investing and supporting community financial institutions, ensuring that wealth-building opportunities are accessible to everyone.

About Bluestone Federal Credit Union

Bluestone Federal Credit Union was chartered in 1938 and has assets of $190,000,000, and 45 employees in Sioux Falls, SD. Bluestone’s field of membership includes 43 counties across Iowa, Minnesota, Nebraska and South Dakota, and is comprised of 11,30 members. Membership is open to anyone who lives, works, worships, or attends school in these counties.

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