“At HCU, we believe in empowering our members through innovation and education, with a focus on building strong financial health and steady growth,” said Page Bennett, President and CEO of Horizon Utah Federal Credit Union. “By integrating InvestiFi’s digital investing solutions and financial education resources, we are extending our mission of promoting financial well-being while making digital investing more accessible to everyone.”

Through this partnership, HCU will introduce InvestiFi’s full suite of digital investing solutions including access to:

• Guided Investing: An automated robo-advisor that builds personalized portfolios based on member’s financial goals and risk profile. 
• Stocks and ETFs: A self-directed trading platform with access to 8,600 securities. 
• Digital Assets: A tool that will initially allow users to trade five different cryptocurrencies, with plans for future additions to enable diversified portfolio building.
• Financial Education: Comprehensive resources to help every member make informed, confident investing decisions.

Founded in 1956 as the Davis School District Employees Credit Union, HCU now serves over 12,000 members with branches in Farmington, Clearfield, West Point, Kaysville, and Woods Cross. With $180 million in assets under management, HCU remains committed to providing full-service banking, financial education, and tools to support its members’ financial well-being.

“With this partnership, HCU is setting a new standard, bringing cutting-edge InvestTech solutions to its members, while maintaining the personal service and trust that credit unions are known for,” said Kian Sarreshteh, CEO of InvestiFi.

“InvestiFi’s mission is to help local banks and credit unions compete with the innovations of larger fintechs seeking to lure their members away, ensuring their members have access to modern tools without sacrificing trust. HCU’s adoption of our platform comes at a critical time, as interest in digital assets and self-directed investing continues to grow.”

This partnership reflects a shared commitment to democratizing wealth-building opportunities and delivering the next generation of digital financial services to northern Utah communities. By combining trusted personal service with modern, intuitive investing tools, HCU is making investing more accessible and educational for all members.

McNally was previously Director of Data & Analytics at Exodus Movement Inc, a fintech company focused on creating tools that give users full control over their digital wealth, empowering businesses with secure crypto solutions, from 2020 to 2025. 

At Exodus, McNally established a data-driven culture across the company and hired and led the data team, stood up product analytics from scratch, and instrumented event collection across all surfaces. This included defining company-wide data principles, selecting vendors, and instilling systems for teams to understand user behavior, track feature adoption, and make informed product decisions. Before, Exodus was a Senior Product Manager at Elastic NC and Head of Product at Guidebook Inc. McNally worked with InvestiFi’s current CTO, Sean Coonce, at Exodus, and previously at Guidebook as well.

Kian Sarreshteh, CEO of InvestiFi, said, “I am delighted to have Patrick join InvestiFi as he is going to make an instant impact in strengthening InvestiFi’s product team with his data-driven approach to product management. Patrick having worked with our CTO, Sean Coonce, at 2 previous companies, gives me all the confidence in the world that our execution and roadmap will be accelerated because of this chemistry. His depth of crypto experience is also invaluable, given the resurgence of crypto in the United States, and InvestiFi rolling out its stablecoin solution for banks and credit unions. We’ve found product/market fit at InvestiFi, and am looking forward to seeing Patrick take InvestiFi to the next level, as the leading InvestTech company.  ”

McNally will leverage his extensive product management experience, focusing on deeply understanding InvestiFi’s product, its features, functionality, roadmap, and integrations, while also building strong cross-functional relationships. He will be responsible for shaping the 2026 roadmap by mapping out key initiatives, team structure, and budget. This will include improving data pipelines and analytics capabilities to support more data-driven decision-making as the company focuses on scale and adoption in the year ahead.

Liz Robuck, former CPO at InvestiFi, who has also worked with Patrick previously, added, “I am thrilled that Patrick will be joining InvestiFi as our new CPO. As I step into my advisory role to focus on the personal, I have 110% confidence that the product is being left in the very best of hands. I had the privilege to work closely with Patrick at Exodus and observed firsthand his ability to build and lead highly effective teams, stand up operations to support a growing business, and drive measurable outcomes. Patrick brings a highly strategic, data-driven approach to product management that will further accelerate our growth and continue to set InvestiFi’s product apart. I sincerely cannot wait to see what he and the InvestiFi team go on to build together.”

McNally commented, “I am honored to have the opportunity to join InvestiFi and support its product team in designing new features for InvestiFi’s range of investing solutions. I am excited to utilize my product management experience to aid in the development of InvestiFis products and support financial institutions in keeping deposits in-house by enabling members to invest directly from their checking accounts.”

This integration allows Illiana Financial members access to buy and sell more than 8,500 stocks and ETFs, over 25 cryptocurrencies, and build guided investment portfolios, all without leaving the security and familiarity of their trusted banking environment. By merging everyday banking with investing, Illiana Financial empowers its members to take a more active role in growing their wealth.

The partnership also prioritizes member education and confidence. InvestiFi provides robust financial education resources and guided investment options designed to help members make informed decisions, whether they are new to investing or looking to diversify an existing portfolio.

“Investing shouldn’t be intimidating or complicated,” said Kian Sarreshteh, CEO and Co-Founder of InvestiFi. “Our platform is designed to remove traditional barriers and make investing accessible, informed, and safe.”

“By embedding our solution into Illiana Financial’s online banking platform, we are enabling their members to seamlessly manage their finances and investments side-by-side, creating a holistic financial experience.”

Jim Henmuller, CEO of Illiana Financial, commented, “We are committed to supporting our members at every stage of their financial journey. Integrating InvestiFi’s investing solutions is a natural progression in how we serve our community, offering safe, secure, and straightforward ways for members to engage with the market.”

“With this new digital investing partnership, we are confident the credit union will continue to innovate, providing modern tools that truly empower every member to take control of their financial futures.”

Security and compliance are central to the offering. InvestiFi’s platform adheres to stringent regulatory standards, ensuring that members’ transactions and their data is secure. This focus on security combined with the convenience of integrated digital investing sets a new standard for credit unions seeking to enhance member experiences.

Sarreshteh concludes: “This partnership comes at a pivotal moment, as digital investing adoption rapidly accelerates across the financial services industry. Recent research shows that retail investors overwhelmingly prefer platforms integrated within their existing banking apps, reflecting a strong demand for convenience and trust in a single, unified interface.”

OCCU is the first Credit Union to bring InvestFi into the state of Florida, hosting 2,900 members and a history of offering multiple products with various tools/avenues for its membership, including It’sMe247 online banking, OcalaCCU App, and CU*Talk telephone teller.  It serves Ocala, Belleview, Silver Springs, Anthony, Dunnellon, Marion Oaks, Ocklawaha and all of Marion County.

The new crypto trading integration delivers a unique, self-directed way to diversify investment portfolios within a secure and trusted environment. The Credit Unions Board of Directors & President/CEO selected InvestFi due to its proven track record with other credit unions throughout the United States.

“Cryptocurrency investment continues to grow across the US, and it is more important than ever for financial institutions to guide their members in their crypto investment journey”, said Kian Sarreshteh, CEO and Co-Founder of InvestiFi.

“At InvestiFi, our crypto trading solution enables members to invest in crypto directly from their checking account safely and securely, enabling their trusted financial solutions to support them in their investment decisions. Too many people are swayed by third-party apps, without access to credible financial education and making impulse crypto investments. Our provides the resources to help members make informed decisions as they build their portfolio.”

As a result of the new partnership, InvestiFi will focus on reducing the outflow of assets from OCCU to external crypto apps like Robinhood and Coinbase. This will also include homing in on attracting new investors interested in crypto investing through InvestiFi’s simple user interface, with extensive educational resources and insights natively built into the online banking experience.

Steven Nazaruk, CEO of Ocala Community Credit Union, commented, “We are thrilled to have joined forces with InvestiFi to offer our members crypto investment directly from checking. We are looking forward to rolling InvestiFi’s crypto solution out to our members as an investment tool for them and a way for OCCU to attract new members.”

“Our mission is to actively protect our members’ finances by ensuring the safety and soundness of our Credit Union. With InvestiFi we aim to guarantee a safe and secure crypto investing environment for our members.  We are committed to providing consistent quality member service; to relentlessly strive to meet the needs of our members through building and maintaining a strong team.”

Sarreshteh concludes, “Our partnership with OCCU comes at a vital time as crypto investment continues to make waves. We aim to support OCCU in delivering a better crypto investing experience for its members. OCCU is renowned for adopting digital tools to support its growing membership, and we’re proud to be their partner as they guide their members on their crypto investment journeys.”

Silver is Chair of the FinTech and Broker-Dealer Practices and Co-Chair of the Crypto Practice at law firm Lowenstein Sandler LLP. He advises broker-dealers, robo-advisers, and crypto-native firms on structuring operations and compliance, launching new products, and navigating regulatory oversight. His work with other fintechs has included launching the first app-based broker-dealer platforms, securing SEC approvals for unique businesses, and introducing novel investment workflows and innovative solutions for companies offering multi-asset products..

“Ethan joining us as an advisor is more than a vote of confidence, it’s a strategic advantage,” said Kian Sarreshteh, CEO and Co-Founder of InvestiFi. 

“His insight into how regulation shapes innovation allows us to move quickly without compromising on compliance. That’s critical as we scale across financial institutions that will continue to demand both agility and regulatory rigor.”

Regarding his appointment, Silver stated: “Having worked with InvestiFi to develop their innovative Investing from Checking funds flow throughout 2024, I’ve seen the impact it has provided to the credit unions and banks they partner with. It sets them apart from other digital investing companies.” 

Silver’s deep expertise will be instrumental as InvestiFi continues to develop and refine its most innovative and groundbreaking feature: Investing from Checking, a seamless, embedded investing experience that enables account holders to invest directly from their checking accounts. 

Silver continues: “Unlike legacy platforms that silo investments behind separate apps and complex onboarding, Investing from Checking allows users to allocate funds in real time from their primary accounts – reducing friction, increasing engagement, and lowering the barrier for first-time investors; All the while keeping the idle cash waiting to be invested on the balance sheet of the financial institution. It’s a real game changer.”

Silver concluded: “Bringing my expertise in securities, crypto and fintech regulation and legal strategy, I look forward to supporting the team as they continue to innovate and expand their product and impact within the financial services industry.”

With multiple institutions already implemented on and using the platform, plus a robust pipeline, InvestiFi is poised to become the market leader for embedded digital investing. Silver’s appointment further solidifies InvestiFi’s credibility and commitment to delivering innovative and compliant investing solutions to credit unions and community banks across the country.

This collaboration brings securities, cryptocurrency, and guided investing solutions directly into TRU FCU’s digital banking experience—marking a significant leap forward in its mission to provide innovative, accessible, and future-ready financial services to more than 7,300 members across six South Carolina counties.

Originally chartered in 1974 to serve local municipalities, school districts, and select employers, TRU Federal Credit Union has evolved significantly over the decades. Following a charter expansion in 2022, the credit union now serves the broader communities of Greenwood, Abbeville, Laurens, Newberry, Saluda, and McCormick Counties. The addition of digital investing reflects this growth and a renewed commitment to empowering members with the tools they need to build wealth and plan for the future.

“Adding an investment option for our members is more than putting in another product or service,” said Phil Heinlen, CEO of TRU FCU.

“It embodies our mission, core values, and our aspirations for the future. This innovation signifies our dedication to becoming a more reflective and approachable financial partner for the communities we serve. We are committed to maintaining the same high level of service and trust that our members have come to expect, while also embracing new opportunities and innovations within the credit union industry.”

“TRU FCU is a shining example of a credit union that leads with values and puts its members first,” said Kian Sarreshteh, CEO and Co-Founder of InvestiFi.

“This partnership reflects everything we believe in—giving everyday people access to investing in a way that’s personal, secure, and local. TRU’s commitment to Trust, Respect, and Unity aligns perfectly with our mission to support financial institutions that want to bring investing inside, not outsource it.”

InvestiFi’s white-label platform is designed specifically for community financial institutions, allowing them to offer modern, user-friendly investment tools without building complex infrastructure or outsourcing the member experience. With a seamless interface and direct-to-core integration, members can explore traditional investments, cryptocurrency, and guided portfolio options without ever leaving their TRU FCU digital platform.

Sarreshteh added, “By embedding digital investing directly into the member experience, TRU FCU is offering the same capabilities as the largest fintech platforms—without losing the relationships and trust they’ve built over the decades. It’s a powerful model for how local institutions can compete and lead in the digital age.”

For TRU FCU, this initiative isn’t just about new technology—it’s about staying true to its purpose while expanding what’s possible for the communities it serves.

By embedding these tools within its digital ecosystem, Citizens Bank of Edmond is making it easier than ever for customers to confidently begin or grow their investing journey—without needing to leave the secure, familiar platform they already trust for their everyday banking.

“At Citizens Bank of Edmond, we believe in empowering our customers through innovation, making banking a seamless part of their lives,” said Jill Castilla, President & CEO of Citizens Bank of Edmond. “Our partnership with InvestiFi is a testament to this commitment. By integrating advanced digital investing tools into our offerings, we enable our account holders to manage their investments effortlessly and confidently—right from the palm of their hand.”

“Citizens Bank of Edmond is setting a strong example for what it means to be a forward-thinking, community-driven financial institution,” said Kian Sarreshteh, CEO and Co-Founder of InvestiFi. “Through our partnership, they’re delivering a fully integrated, in-app investing experience that meets rising customer expectations—while preserving the trust and personal service that sets community banks apart.”

Purpose-built for community banks and credit unions, InvestiFi’s white-label platform allows financial institutions to offer modern, user-friendly investing tools without the need to develop new infrastructure or send customers to third-party platforms. The result is a streamlined experience that strengthens the relationship between banks and their customers while expanding access to wealth-building opportunities.

Sarreshteh continued, “InvestiFi was designed to help local banks and credit unions compete with the digital capabilities of large fintechs—without losing ownership of the customer experience. Citizens Bank of Edmond can now offer the same high-quality investment tools as national players, all under their own brand, and all within their own digital environment. That’s the true value of this partnership.”

This collaboration reinforces Citizens Bank of Edmond’s mission to evolve alongside customer needs while continuing its legacy of community engagement, personal service, and financial empowerment—a tradition it has upheld for more than 120 years.

Disclaimer: Investment services offered through the InvestiFi platform are not depository products, are not insured by the FDIC, and may lose value. Advisory services provided by AdvisiFi LLC, securities and brokerage services offered by CDS1 Securities LLC. Securities involve risk including possible loss of principal. Citizens Bank of Edmond does not offer investment advice or make securities recommendations.

This new partnership with RVCU will allow its members to invest in cryptocurrencies, and securities, and have access to a guided investing tool.
With the increasing demand for digital investing tools that are easy to access and understand, RVCU is taking a major step forward to meet its members where they are—online or on the go and ready to take control of their financial futures. By integrating with InvestiFi’s solution, RVCU aims to eliminate the friction that many members face when using third-party investing apps that often lack personalized support, trusted brand association, or integrated financial education.

“We’re excited to partner with River Valley Credit Union and bring seamless investing capabilities to its members,” said Kian Sarreshteh, CEO of InvestiFi. “Most community financial institution members don’t have the capital or access needed to work with a traditional financial advisor and are often pushed toward fragmented, third-party solutions. Our goal is to change that by giving credit unions the tools to offer investing right inside their digital banking experience—with built-in education, choice, and simplicity.”

Through the partnership, RVCU will roll out InvestiFi’s full suite of investment solutions:
● Guided investing, which offers members professionally managed portfolios aligned with their personal risk tolerance and financial goals;
● Self-directed investing, giving members the ability to buy and sell over 8,600 individual stocks and ETFs directly from their checking accounts;
● Cryptocurrency investing, with access to 25+ digital assets and the flexibility for RVCU to tailor its coin offerings to align with member preferences and institutional risk tolerance.

This embedded investing experience will be fully integrated into RVCU’s existing digital banking platform, ensuring a seamless and secure user experience. In addition, InvestiFi’s suite of financial education tools will help RVCU members better understand the investing process, the risks involved, and how to make informed financial decisions.

“Our members are our top priority, and we’re always looking for innovative ways to serve them better,” said Lee Spivey, President and CEO of River Valley Credit Union.

“This partnership with InvestiFi allows us to bring digital investing directly to our members, without the need to send them to unfamiliar or unsupported platforms. We’re excited to provide them with tools to grow their wealth in a way that aligns with our values of transparency, trust, and financial empowerment.”

Spivey added, “At RVCU, we believe that the opportunity to invest should be available to everyone, regardless of their starting point. By offering simplified investing within our digital banking experience, we’re continuing our legacy of supporting members through every stage of their financial journey.”

Founded to provide fair and accessible financial services to working-class communities underserved by traditional banks, River Valley Credit Union has grown into a trusted financial partner for thousands of individuals and families across generations. This new partnership with InvestiFi marks another chapter in that commitment—making digital investing inclusive, secure, and available to all.

The InvestiFi platform will be available to RVCU members later this year.

As a result of the partnership, CCCU’S members will be guided and supported in their digital
investment journey, with InvestiFi’s added financial education resources aiding them in making
financial decisions that will impact their financial portfolios.

Kian Sarreshteh, CEO of InvestiFi, commented, “We could not be happier to announce our new
partnership with Clark County Credit Union, a Credit Union known for returning profits to its
members, making it clear that it does not profit at its members’ expense.”

“At InvestiFi, we believe in the power of community and the financial institutions that support
them. Our one-of-a-kind investment solution, when integrated with an existing digital banking
platform, brings investing inside, enabling members to invest with their trusted financial
institutions, moving away from the pull of third-party apps.

“In addition to our digital investing solutions, we provide financial institutions with financial
education resources to support their members in their digital investment decisions. Our goal is
to democratize investing and support community financial institutions like CCCU to ensure
wealth-building opportunities are accessible to everyone.”
Clark County Credit Union is an esteemed Credit Union established in 1951, serving Southern
Nevada with over 57,000 members and hosting $1.5 billion in assets. The institution’s mission is
to return the profits it makes back to its members as better rates and fees, high yield savings
and high-demand services.

InvestiFi will deliver a simplified approach with its guided investing solution by delivering
portfolio options that align with CCCU’s members’ risk tolerance and interests, providing a
secure financial experience. The partnership will provide CCCU with additional insight into its
members’ needs, allowing it to offer tailored solutions that align with their financial goals.
Sarreshteh continued, “With the addition of our securities investing solutions, CCCU’s members
will have the ability to buy and sell 8600+ and EFTs directly from checking to expand their
investment portfolio. We will support positive growth through our unique funds flow, which
deposits the proceeds of an asset sale back into a member’s account.”
Dave Upham, Chief Operating Officer of Clark County Credit Union, added, “We are excited to
be partnering with InvestiFi to provide our members with the ability to invest directly from
checking. At CCCU, our mission is to help our members achieve their financial goals and
dreams, doing whatever it takes to support our tight-knit community. We are delighted to offer
education tools, in addition to access to digital investing from within the online banking
experience, to support our members in their investment decisions as they look to grow their
portfolios.”

InvestiFi, a leading digital investment platform built to deliver digital investing solutions to members within their trusted online banking experience, has announced its new partnership with Element FCU.

The new partnership will support and empower Element FCU’s members by allowing them to fully embrace digital investing, providing them with access to elite financial education resources, and helping them make educated financial decisions about their portfolio.

Element FCU is a distinguished Credit Union headquartered in Charleston, West Virginia, with its primary focus being to make its members’ financial lives better. 

InvestiFi will leverage its substantial industry expertise and advanced analytics to support Element FCU in providing a more personalized and agile financial experience for its members. The partnership will allow for added insight into Element FCU’s members’ needs, while offering solutions that align and support their financial objectives.

Kian Sarreshteh, CEO of InvestiFi, commented, “We are extremely excited to be announcing our partnership with Element FCU, a financial institution renowned for enhancing the banking experience of its members.”

“At InvestiFi, we are driven in our quest to help financial institutions retain deposits and members that are being lost to third-party apps while drawing in new ones by bringing investing inside through the integration of our digital investing solution into their existing digital banking platform.

“We pride ourselves in giving Credit Unions the tools and knowledge to provide the best financial education and service possible for their members and support them in their digital investing journey. Our platform is the only InvestTech solution that enables members  to invest from checking, bringing about the next evolution of investing for members and their Credit Unions.”

Sarreshteh continued, “Having integrated  our securities investing solutions, Element FCU’s members  can buy and sell 8600+ stocks and ETFs, investing securely directly from checking. Additionally, our crypto solution provides financial institutions with 25+ coins, leaving them to choose which coin is the most suitable for their members, delivering a unique, self-directed way to diversify their investment portfolio, investing in crypto directly from checking.”

Linda Bode, CEO of Element FCU, added, “We are delighted to have partnered with InvestiFi to offer our members safe and secure digital investing. At Element FCU, we pride ourselves in doing whatever it takes to support our tight-knit community. Our members will benefit greatly from the guided investing that InvestiFi provides as they begin their digital investing journeys.”