In The News

Stablecoins Threaten $71.2B Credit Union Lifeline As Interchange Fees Face Disruption

Alyssa Atkins — Tue, 29 Jul 2025 15:19:26 +0000

This timely article explores the mounting risk stablecoins pose to credit unions’ interchange fee income. Featuring insights from InvestiFi’s CEO Kian Sarreshteh, it explains why urgency around crypto-driven disruption is more pressing than ever

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Navigating the financial currents: Why credit unions must analyze member asset outflows

Alyssa Atkins — Thu, 26 Jun 2025 15:26:46 +0000

Authored by InvestiFi’ CRO, Albert Kang, this article emphasizes the importance of tracking member asset outflows as a strategic safeguard for credit unions. It outlines practical, data‑driven tactics to protect deposits and advance competitive positioning.

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Navigating the rise of fintech: Credit unions’ strategy in the age of Robinhood

Alyssa Atkins — Fri, 23 May 2025 15:30:51 +0000

Tthis article, authored by the InvestiFi team, is an analysis examining how fintech platforms like Robinhood are reshaping consumer expectations and credit union strategy. In it, you can learn how digital investing tools can help credit unions retain assets and engage next‑generation members.

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Four things we learned from the 2025 Financial Brand Forum Conference

Alyssa Atkins — Fri, 02 May 2025 15:35:36 +0000

Written by the InvestiFi team following the April 2025 Forum, this recap distills key takeaways around broadening the member experience, attracting younger audiences, catering to those who don’t meet traditional wealth management thresholds, and data & analytics. A must-read for credit union leaders gearing up for innovation in 2025 and beyond.

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Maximizing your credit union’s marketing with digital investment services

Alyssa Atkins — Fri, 21 Mar 2025 12:16:44 +0000

In an article authored by Kian Sarreshteh, CEO of InvestiFi, digital investment services are highlighted as critical for credit unions aiming to enhance their marketing efforts. By bringing investing inside like cryptocurrency and securities trading, credit unions can attract a diverse membership, utilize data for personalized marketing, and leverage social media, significantly boosting member satisfaction and engagement.

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How Digital Investing is Transforming Online Banking Platforms

Alyssa Atkins — Wed, 12 Mar 2025 12:15:45 +0000

A recent article by InvestiFi’s CEO, Kian Sarreshteh explores the transformative impact of integrating digital investing into financial institutions’ online banking platforms. The article, published by Alkami, highlights how banks and credit unions must incorporate digital investment services to remain competitive, addressing fintech threats and enhancing account holder experiences.

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All Eyes on US as Digital Era Dawns

Alyssa Atkins — Fri, 28 Feb 2025 12:12:09 +0000

A recent article by InvestiFi’s CEO Kian Sarreshteh, published by PWN, highlights the U.S. at the brink of significant financial innovations, focusing on the increasing bank interest in cryptocurrency against a backdrop of regulatory uncertainty. The article emphasizes the opportunities for banks and credit unions to pioneer by embracing digital assets for their tech-savvy clientele.

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The Importance of Education for Crypto Investors

Alyssa Atkins — Wed, 26 Feb 2025 12:10:55 +0000

InvestiFi’s CEO Kian Sarreshteh authored an article in CUInsights, emphasizing the importance of educating crypto investors to ensure informed decisions, improve security, and develop long-term strategies. The article advocates for credit unions to lead in providing this education, helping members navigate the crypto market securely, thus strengthening trust and financial well-being within their community.

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Leveraging Trust: The strategic edge for financial institutions in digital investing

Alyssa Atkins — Tue, 11 Feb 2025 12:09:53 +0000

Our CEO, Kian Sarreshteh, authored an article in CUInsights, emphasizing the importance of leveraging trust as a strategic advantage for financial institutions in the realm of digital investing. The piece articulates how credit unions can utilize their reputation for security and reliability to bridge the transition for members to digital platforms, enhancing member loyalty and helping them to work towards a stable financial future.

3 ways Trump has impacted the crypto market so far: Everything on the wish list ‘pretty much happened’

Alyssa Atkins — Fri, 31 Jan 2025 12:08:24 +0000

In the wake of Donald Trump’s presidency reigniting a crypto bull market, significant regulatory shifts have favored cryptocurrency, with bitcoin’s value soaring by about 50%. In an article by NBC Washington, CEO of InvestiFi, Kian Sarreshteh, commented on the administration’s repeal of an SEC rule, SAB 121, as pivotal for financial institutions’ crypto adoption, evidencing a marked pro-crypto stance under Trump’s leadership and influencing broader institutional engagement with digital assets.

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