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OCCU is the first Credit Union to bring InvestFi into the state of Florida, hosting 2,900 members and a history of offering multiple products with various tools/avenues for its membership, including It’sMe247 online banking, OcalaCCU App, and CU*Talk telephone teller.  It serves Ocala, Belleview, Silver Springs, Anthony, Dunnellon, Marion Oaks, Ocklawaha and all of Marion County.

The new crypto trading integration delivers a unique, self-directed way to diversify investment portfolios within a secure and trusted environment. The Credit Unions Board of Directors & President/CEO selected InvestFi due to its proven track record with other credit unions throughout the United States.

“Cryptocurrency investment continues to grow across the US, and it is more important than ever for financial institutions to guide their members in their crypto investment journey”, said Kian Sarreshteh, CEO and Co-Founder of InvestiFi.

“At InvestiFi, our crypto trading solution enables members to invest in crypto directly from their checking account safely and securely, enabling their trusted financial solutions to support them in their investment decisions. Too many people are swayed by third-party apps, without access to credible financial education and making impulse crypto investments. Our provides the resources to help members make informed decisions as they build their portfolio.”

As a result of the new partnership, InvestiFi will focus on reducing the outflow of assets from OCCU to external crypto apps like Robinhood and Coinbase. This will also include homing in on attracting new investors interested in crypto investing through InvestiFi’s simple user interface, with extensive educational resources and insights natively built into the online banking experience.

Steven Nazaruk, CEO of Ocala Community Credit Union, commented, “We are thrilled to have joined forces with InvestiFi to offer our members crypto investment directly from checking. We are looking forward to rolling InvestiFi’s crypto solution out to our members as an investment tool for them and a way for OCCU to attract new members.”

“Our mission is to actively protect our members’ finances by ensuring the safety and soundness of our Credit Union. With InvestiFi we aim to guarantee a safe and secure crypto investing environment for our members.  We are committed to providing consistent quality member service; to relentlessly strive to meet the needs of our members through building and maintaining a strong team.”

Sarreshteh concludes, “Our partnership with OCCU comes at a vital time as crypto investment continues to make waves. We aim to support OCCU in delivering a better crypto investing experience for its members. OCCU is renowned for adopting digital tools to support its growing membership, and we’re proud to be their partner as they guide their members on their crypto investment journeys.”

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The new partnership is set to support and empower Credit Union members by allowing them to fully embrace digital investing, providing them with access to elite financial education resources, and helping them make financial decisions that benefit their portfolios. Madison County FCU serves the central Indiana area with a commitment to making banking as easy and convenient as possible for its members.

Kian Sarreshteh, CEO of InvestiFi, commented, “We are delighted to announce our partnership with Madison County Federal Credit Union, a financial institution that is deeply committed to enhancing the banking experience of their members.”

“At InvestiFi we pride ourselves in helping credit unions retain deposits and members while attracting new ones by seamlessly integrating our digital investing solution into their existing digital banking platform.

We provide institutions with the tools and knowledge to provide the best service possible for their members and guide them on their digital investing journey. We pride ourselves in being the only InvestTech solution that supports investing directly from checking, which is revolutionary for members and their credit unions.”

InvestiFi’s platform leverages extensive industry expertise and advanced analytics to empower both Credit Unions to provide a more personalized and agile financial experience. The partnership will enable these credit unions to gain insight into their member’s needs and offer solutions that align and support their financial objectives.

Sarreshteh continued: “With the adoption of InvestiFi’s digital investing solutions, Madison County FCU will be able to provide their members access to buy and sell 8600+ stocks and ETFs to begin or expand their investment portfolio directly from their checking account securely.  By expanding to add our crypto offering, they can also choose from 25+ coins, allowing each credit union to decide which options would be suitable for their members and deliver a unique, self-directed way for members to diversify their investment portfolio.”

David Dodd, CEO of Madison Country, expressed enthusiasm for the collaboration, stating, “We are committed to supporting our members, making banking as easy and convenient as possible, and our new partnership with InvestiFi reflects this. Financial education is a crucial component of financial success, and we are excited to offer InvestiFi’s innovative educational tools to give our members the insights and resources they need to make smarter financial decisions.”

About InvestiFi

InvestiFi, Inc. is the only InvestTech Platform designed to allow for trading to and from deposit accounts, enabling credit unions and community banks to retain more assets and attract new account holders. Through its exclusive funds flow and user-friendly interface, InvestiFi empowers every credit union and community bank to provide their account holders with the ability to navigate the complexities of financial markets with ease from within their current online banking experience. At the heart of InvestiFi’s mission is the goal of democratizing investing and supporting community financial institutions, ensuring that wealth-building opportunities are accessible to everyone.

About Madison County Federal Credit Union:

Founded in 1935, Madison County Federal Credit Union (MCFCU) is a locally owned and operated financial cooperative dedicated to serving its members and the community. With branch offices in Anderson, Elwood, and Edgewood, MCFCU provides financial services to individuals who live, work, worship, attend school, or volunteer in Madison, Henry, Hancock, or Delaware County. As a member-owned institution, every member is a part-owner, benefiting from personalized service, competitive rates, and a commitment to community growth.

For more information, visit www.madcofcu.org or call 765-644-3623

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